About The Project

The Challenge

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

Branding

Logo

Website

Social Media Setup

demo-image1-2u1xi4l6zatrkucpdrmha8
demo-image1-2u1xi4l6zatrkucpdrmha8
What We Did

Identified What Set Apart

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled Saturdayit to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

From the logo to the colour palette to their social media identity , all of it directed to the word “ Chill “. Apart from the identity the iMyDigital team created a buzz with influencers and cafe goers in Delhi. Identifying the right target audience and communicating the right message was the key to get  people to the Cafe.

demo-image1-2u1xi4l6zatrkucpdrmha8
demo-image1-2u1xi4l6zatrkucpdrmha8
The Results

it to make a type specimen book.

it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

Lorem Ipsum it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of

demo-image1-2u1xi4l6zatrkucpdrmha8