«The biggest challenge was making a website that’s functionality and trends The biggest challenge was to make it clear for a user to understand what is Pet Club India . The user journey was not defined with all the clutter in the previous website. The code was “Declutter“.»
Super quick load time, responsive on mobile and easy to navigate was our mantra. Users could select products based on Breed, Dog Size, Size / Weight of Product, Brand of products and other multi attributes to assist a user in buying what they are looking for.
PetClubIndia was not just about products. One could also go to the Breed selector, select a breed based on various attributes / lifestyle an preferences and finally conclude what breed would suit the user. In a very subtle way PetClubIndia also displayed the products most suited for that breed. “ A subtle way of selling products online” is what they called it….