In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than traditional methods of marketing. How this particular type of marketing works, or what’s the science...
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Tapping into the power of your most influential customers is the best marketing decision your business can make. The facts and figures in this infographic show just how powerful word of mouth and influencer marketing is when it comes to increasing awareness, improving loyalty and...
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86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. ...
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