About The Project

The Challenge

The cafe culture in New Delhi, India was on an exponential growth curve. More than the culture the number of cafes sprouting up with innovative concepts, out of the box identities and sky high budgets on PR, Media and Marketing, the founders at AbongChiiz had their work cut out to make a mark.

What We Did

Identified What Set the Cafe  Apart

Setup in North Delhi, we had to identify what sets a multi cuisine like Abongchiiz apart from the rest of the cafes in North Delhi.  While all other cafes talked about deals, super Saturday Premier League matches, we set the brand apart by focusing on the word “ Chill “ . So Abongchiiz was all about a an ambient ambience and “Chill “on the playlist and “Chill” on the faces sitting at the cafe.

From the logo to the colour palette to their social media identity , all of it directed to the word “ Chill “. Apart from the identity the iMyDigital team created a buzz with influencers and cafe goers in Delhi. Identifying the right target audience and communicating the right message was the key to get  people to the Cafe.

The Results

An Elegant , Ambient and “ Chill “ Look and Feel

AbongChiiz made a mark among the young and middle aged of North Delhi. It isolated you from the Buzz, Heat and Bustle of North Delhi College Campus and Markets. The founders loved the new Logo, the social media identity and their Launch Website page. Using some effective social media techniques, the iMyDigital team created a buzz with prospective target audience.

The launch was a great success, despite the limited budget the brand and social media communication got a big crowd to the cafe. Happy Faces..People Queued up to get in…and the Cash Counter Till without a dull moment got some great smiles with the founders…