February 20, 2015
How to brand with the SEO Company in India
Search Engine Optimization
At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site.
Why Bother with SEO Marketing?
- It can help a business find investors by not just grabbing top search engine rankings, but doing it in a way that (through optimized title and meta descriptions) tells the story they want partners to hear.
- It can guide you to choose the right keywords and understand the intent behind their use, so that appropriately tailored landing pages will deliver the highest impact returns for your business goals.
- In the eyes of most of your prospects, high rankings mean high quality. More and more frequently, consumers conduct their research online before they buy, and their buying decisions are affected not just by top rankings, but also by what they read on your page, how well their needs are met, and what others are saying about your business or product.
- Not being in control of your SEO branding can become a costly mistake. And getting it right can be extremely profitable. Social media marketing is also growing ever more important.
- Happy clients, working for free and sharing your links with hundreds of friends, will spread your message to thousands of prospects, at no advertising cost. All you must do is give them the right tools (texts, keywords and message) – and get out of their way!
- But even if I call SEO branding a ‘growth hack’, it’s no simple ‘hack’ but a strategic, iterative process. There’s no quick-fix approach to getting things right. It’s not a manipulative system of stuffing keywords or blasting thousands of backlinks at a site. It’s a form of inbound marketing that transcends technique to become a true “growth hack” with potential to expand and explode a business’ level of success.
Factors that need to be kept in mind while branding through SEO Company in India :-
- All it requires is a little effort, and some re-thinking of how you approach content on your site.
- Brand Popularity. Search engines are tailored to the user, not your brand. If you plaster your website with brand keywords, search performance will suffer because no one is searching those keywords. In order for your site to be found when you don’t have a popular brand, you will have to use the keywords that your customers or future customers are using.
- Analyze your Data. Without analyzing SEO data first, any changes you make will be completely subjective. If you want to make an informed decision in implementing your brand, you will analyze your data first using marketing software to determine performance on specific things like keywords, blog content, landing pages and more. Analytics on all of this information will help you know what pages and keywords may be more relevant to your audience.
- Your content needs to be fresh — updating regularly and often is crucial for increasing traffic. “The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO Blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
Matters that contribute to a healthy content are –
- Page Title. Since search engines use page titles to quickly pull page information, this is a very important place to put precedence on the keyword your prospects are searching. If you want to implement brand keywords into the page title, they should come after a primary keyword.
- Meta Description. Although search engines don’t use meta descriptions in their algorithm, users do read the meta description to determine how relevant the page is to their search. Make the Meta description informative and compelling; even if that means you have to leave out your brand keywords.
- Headline. While this is often the place that marketers put catchy taglines, it really needs to be informative. If your tagline is informative, then it works. However, a tagline like “Helping You Excel Your Business” is not only over-used, it is also vague. Although this tagline may be a big part of your brand, it doesn’t tell the visitor how you do that. A headline like “Excel Your Business through Inbound Marketing” incorporates a keyword and is informative. Although it may not be your brand’s tagline, it will be more compelling because it is informative.
- Body of the Page. The audience that comes to your site likely doesn’t yet know your company’s brand names for products or services. For example, they may get to your site by searching “marketing automation” but they do not know yet the branded name for your software is Hub spot. For this reason, the body of the page is a great place to spread brand awareness. If you sell marketing automation software, tell your site visitors that and also help them engage with your brand by educating them on your brand terminology.
- Design. Your company from the personality in content to the logo posted on your home page is about your brand, and if there is one place on your website to be completely creative with your brand, it should be in the look and feel of your website.
- Monitor where you stand. You won’t know if your SEO efforts are working unless you monitor your search standings. It’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they’re using to find your site.
- Keywords, keywords, keywords! You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it? The title tag and page header are the two most important spots to put keywords, PC World notes. BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.
- Link back to yourself. There is probably no more basic strategy for SEO than the integration of internal links into your site — it is an easy way to boost traffic to individual pages.
- Adding a site map. A page listing and linking to all the other major pages on your site makes it easier for spiders to search your site.
- Search friendly URLs.
- Avoid Flash.
- Image Descriptions. Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible.
- Social Media Distribution. A CEO Blog is just one element of social media distribution, an important SEO strategy according to SEO Consult. You should be distributing links to fresh content on your site across appropriate social networking platforms. Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.
- Link to others. An easy way to direct more traffic to your site is by developing relationships with other sites for small or medium business.
- Open up a PPC account. Whether its Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
- Use Press release wisely.
- Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
- Take advantage of the tools the search engines give you.
- Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently.
- If you are on a shared server, do blacklist check to be sure you’re not on a proxy with a spammer or banned site.
- Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
- Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
Just wanted to conclude with a much spoken phrase,” When link building, think quality, not quantity”. Good Luck!!!