Top SEO Tips for 2018
You will find a large number of trends which began in 2017, that is still being used now in 2018. Those trends that carried over are vital and for those interested in true SEO, those trends need to be utilized and tracked properly. These trends are incredibly crucial that you keep track of, plus they may appear to be aiming towards inspiring site owners to consider their target audience first and allowing the rankings to naturally arise from that. Let’s take a look at the trends you need to understand in order to succeed with your 2018 SEO strategies.
Here are the Top SEO Tips for 2018:
Content Marketing
Moving forward, any website which wants to reach, and stays, on the top of the Search engine ranking positions must have superior quality articles and other content which their site visitors will actually benefit from.
Social Media
Increasing numbers of people use social networking to search our web pages to check out. The various search engines are quite conscious of this, and so are integrating numerous social indicators into the way they will rank websites. SEO professionals will have to effectively put into action social media marketing, which not just bring traffic to their site, but which will also improve their site’s overall ranking.
Delivering Value
This may be pretty vague, however, it is critical. The information that a website provides must be relevant to the target audience. That will be the deciding factor on whether or not they return to the site or not. A website that gives the visitors valuable information, is a website that visitors will come back to, and they will spend more time on that site. When a site provides true value to visitors, they will come back again and again. In addition, they will spend longer on the site and the overall bounce rate will be reduced. That is a factor that will not only affect 2018 SERPs but SERPs in the future as well.
Mobile Friendly
The search engines understand the simple fact that there are a rapidly expanding number of individuals who are browsing from mobile devices. If your website lacks a good quality mobile interface, it will go down in the SERPs.
Quality Back-links
Even though back-links have been essential for search engine optimization, their usage is rapidly transforming. Up to now, merely having thousands of backlinks would certainly help a site climb up in ranking. But now, having low-quality links is going to hurt your site, not help it. But, if your links are coming from sites that are relevant to yours, they will be an incredibly powerful tool for your SEO strategy.
Now you know what to do, let’s talk about what not to do.
Link Spamming
This has always been frowned upon, but for some reason, it is a technique that too many sites are still using. Don’t. This will completely destroy your rankings.
Link Networks – There are all sorts of networks that claim to be able to build links without Google or the other big search engines finding out. Wrong. They will find out and your ranking will suffer.
Spinning Content
There are many different programs that claim that you can put an article or other content in and it will spit out a brand new, completely 100% unique content and there are a few that actually can. But, those spun articles do NOT make sense. Using spinning software is a waste of time and money and will devalue your site to visitors as well.